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The designer who gave the Macintosh a smile
Susan Kare (b. 1954) is the pioneering and influential artist who defined the visual language of the first Apple Macintosh personal computer in the early 1980s. Kare revolutionised computer usage during her work at Apple, where she designed the core visual elements of the original Macintosh, which debuted in 1984. As the designer of the original Macintosh icons, typefaces, and user interface graphics, her digital images became instantly recognisable symbols that continue to be revered today. Her contributions include many of the typefaces and symbols - such as the pixel icon "happy Macintosh" that greeted users on startup and the intuitive "floppy disk" for saving files - transformed the text-heavy appearance of computers into friendly, human experiences.
esc keys
Teaming up with Asprey Studio’s Chief Creative
Officer, Alastair Walker, the unique release takes a new twist on the iconic designs whilst celebrating one of the world’s most influential women in technology.
The title Esc Keys draws inspiration from both the ‘esc’ key on a computer keyboard and the broader concept of ‘escapism.’ This collection includes 10 new pixel icons, available as digital artworks inscribed on the blockchain paired with physical pieces, which can be wall-mounted or worn as necklace pendants, blending design with contemporary art.
The collection invites viewers o ‘escape’ into a space where technology becomes a means to explore the precious aspects of life reminding us of the humanity that lies beyond the digital. Continuing Kare’s legacy as the designer who "humanised" computers, one of the keys will feature the playful "panic!" button she once installed on her keyboard - a whimsical nod to the idea of escaping the pressures of modern society.