The adidas X Crazyfast Bugatti auction will start on November 8th - 4PM CET / 11AM. STRIKES ALT[er] Ego & Asprey Bugatti NFT holders will receive exclusive benefits.

A secret sculpture and Noire edition NFT artwork.

Bugatti has been at the pinnacle of the automotive industry for over 110 years, creating the world’s most powerful and luxurious automobiles from its home in Molsheim, France. Every car crafted since the company was founded by Ettore Bugatti in 1909 is praised for its comfort, drivability, design, technology and reliability, desired by automotive connoisseurs from around the world.

In the 1920s, the French brand became known for its racing successes mainly with flagship models including the Type 13 and Type 35 and their derivatives. Parallel to racing successes, the brand’s portfolio broadened under the influence of Ettore Bugatti’s eldest son Jean – an exceptionally gifted designer – to elegant touring cars. His most distinguished coach-built bodyworks were the Type 41 Royale and the Type 57 SC Atlantic, some of the most expensive classic cars in the world.

Throughout its history, Bugatti has had a number of ingenious custodians, each ushering in a new era with their individual blend of artistry and engineering excellence. Following Ettore and his son Jean Bugatti, the brand was revived by Romano Artioli in the 1980s. His creation, the EB110, introduced several innovations that set new benchmarks for sports car performance, including a quad-turbocharged engine, carbon fibre monocoque and advanced four-wheel-drive system.

In the early 2000s, Bugatti reached another level under the stewardship of Ferdinand Piëch. With the introduction of the Veyron 16.4, Bugatti created an entirely new segment: the hyper sports car, becoming the first production model to break through 1,000 PS and 400 km/h.

In 2016, the Chiron once again redefined speed and usability. Built around an evolution of the Veyron's 8.0-litre quad-turbo W16 a derivative of the Chiron with a 1,600 PS version became the first vehicle from a production manufacturer to break the 300mph barrier. The legendary W16 engine is also at the heart of highly exclusive models: the Divo, La Voiture Noire, Centodieci, Bolide and W16 Mistral.

Today, Bugatti is part of the Bugatti Rimac Group and well underway with the development of the next generation of Bugatti hyper sports cars, true to Ettore Bugatti’s motto "If comparable, it is no longer Bugatti," while simultaneously expanding Bugatti’s excellence into the non-automotive sector with luxury lifestyle products and cooperations.