A History of Luxury

Asprey is a British retailer of jewellery, leather, silver and other luxury goods.

Founded in 1781, Asprey is a London-based luxury goods house that holds a rich history in the design, manufacture, and retail of a fine selection of jewellery, silverware, timepieces, books, and home and leather goods. Recognised as one of the world's pre-eminent lifestyle brands, it holds a substantial client base including royalty, heads of state, and globally renowned actors.

Its fabled workshop has created some of the world’s most iconic pieces, with its artisans redefining boundaries at the pinnacle of luxury craftsmanship. Asprey’s bespoke and special commissions include trophies for the Premiere League, Ryder Cup, Wimbledon and F1, in addition to private commissions ranging from a custom chess set for Ringo Starr to a picnic trailer with dining space for 16.  

While today the brand is particularly famed for its high jewellery and artistry with coloured diamonds, an early speciality was dressing cases, for which Queen Victoria awarded Asprey a Royal Warrant in 1862. In the same year, as an early adopter of the technology that spurred the industrial revolution, Asprey was also awarded a gold medal for its dressing cases at the international Crystal Palace Exhibition in Hyde Park, London. To this day, Asprey continues its tradition of innovating at the cutting edge by investing in new production techniques at the recently launched Asprey Studio. 

Widely regarded as 'The Queen’s Gift Shop’, Asprey was later granted another Royal Warrant from the Prince of Wales who was later to become King Edward VII. He was so pleased with a monogram Asprey designed for him, that he tried to put it on all the pillar boxes in the country. 

King Edward VII remained an important and enthusiastic customer up until his death. At the time of his funeral, an Asprey member of staff remembered “Practically all the ruling heads of Europe were there, and many of them came to Asprey, you might see three or four in the shop at one time.”

As former official jewellery sponsor of the BAFTAs, Asprey has prepared industry figures such as Angelina Jolie for the red carpet, as well as creating the stunning Queen of the Ocean pendant for Kate Winslet’s character Titanic. The Beatles filmed Help! at Asprey’s 167 store and Ian Fleming, himself a notable client, penned a few scenes with Asprey barware in the James Bond novels for which Asprey produced many props for. 

With a heritage in horology dating back to the 19th Century, it is unsurprising that Asprey's collaborations with watch brands through the years have inspired many newsworthy moments. From the record-breaking Asprey x Patek and Asprey AP auction sales to the recent Asprey x Anderson announcement, the Asprey brand name is a powerful value proposition for collectors around the world.

The recent move to Bruton street has allowed the brand to expand its leather, silver and jewellery workshops, creating the Asprey Studio and gallery to reach new clients and continue offering the distinguished service it is historically famed for.

Asprey workshop

Founded in England in 1781, Asprey has long been considered the pinnacle of luxury. Offering unique products, very often bespoke commissions completed in its famed workshops, Asprey caters to the most demanding and prestigious clients in the world, including royalty, heads of state and international connoisseurs.


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